[senco-forum] Keeping costs down

In a message dated 05/02/2008 20:24:49 GMT Standard Time,  
sen.marketing at dsl.pipex.com writes:

Esso and  BP might be the biggest companies, but Shell is not insignificant. 
My  local Sainsbury is cheap, but no longer the cheapest in town. Its  fuel
comes from BP. 

Seems so simple at one level, but no matter which  supermarket sells it, the 
big players will have a finger in the pie. Esso,  BP etc probably make the 
same dosh from supermarkets as they do form there own  franchises (no overheads). 
It is the supermarkets who choose to sell  cheaper.

Martin 